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Content Marketing, SEO, and Social Media: Trifecta for Digital Marketing Success

Content marketing is about making the voice of your brand be heard through entertaining and informative content pieces. Social media is the best platform to share and promote your content. Search engine optimization (SEO) is the process of modifying a website’s elements and building inbound links to boost the site’s visibility on search engine’s results pages (SERPs). Being well versed in these three will pave your way towards digital marketing success. Continue reading

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30 Ways to Boost Your Blog’s Traffic

If you’ve just started a blog, then you’ve probably been busy thinking about your niche, writing your initial posts and setting up your website layout. Once you have the basics taken care of, you might be wondering how to grow your blog traffic levels. The size of your audience will have a big impact on your blog’s future prospects, and if you get enough visitors, you may even be able to monetize your blogging efforts and derive a steady income. The process of getting new readers to your blog content is more of an art than a science, but there are nevertheless a number of tried-and-true strategies that you can employ. Continue reading

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Wix vs. WordPress

For anyone who’s planning on establishing a solid web presence in the near future, the choice of which website software to use could have an ongoing impact on the success of the site. There are countless possibilities when it comes to the technology you use to power your website, and two of the most prominent are WordPress and Wix. I’ll go over both solutions in detail so that you can learn who triumphs in the Wix vs WordPress contest. Continue reading

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30 Reasons Why Free Blogging Platforms Suck

Anything that is free is very enticing. Most people just go for it because what’s there to lose? This, however, is not the case for blogging platforms, especially if you are an aspiring blogger. There are a lot of companies offering free blogging platforms. Even WordPress offer them.

You may wonder, why do they offer them for free? If these free services are so good, why isn’t everyone going with a free WordPress page? In this post, we’re going to share 30 reasons why these free blogging platforms are a no-go for aspiring bloggers. Continue reading

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AWeber vs MailChimp: Email Marketing Platform Showdown

AWeber and MailChimp, the two most in demand email marketing platforms, continue to dominate the niche, both with regards to price and features. However, you don’t need both, and choosing between the two could be a little overwhelming. After all, you’re going to use the service for a long time so it’s better to think it through prior to ultimately going with one. Continue reading

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Blogging Do’s and Don’ts: A Comprehensive List for Aspiring Bloggers

Blogs have been an effective platform for writers to express their thoughts, travelers to document their escapades, and businesses to promote their brands. While it may sound easy to put up a blog, making it successful is a whole different story. It will take a lot of time, effort and patience before you see some significant growth in terms of page views, conversion rates and revenues. Continue reading

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Squarespace vs WordPress

If you’re thinking of starting up a website, whether it be an e-commerce store, a blog or some other type of internet presence, then one of the key decisions you’ll have to make is the platform you’ll use to power it. It’s important to get this correct from the start because it will affect not only the experience you have while composing your pages and posts but also the way your content appears to your users. When it comes time to monetize your website, you’ll undoubtedly be held back if you chose unwisely at the beginning of your endeavors. Continue reading

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20 Reasons Why NOT To Get A Free Website

If you’re new to making your own website and are thinking of saving some money by signing up with a free web host, I urge you to think twice. Sometimes, you get what you pay for, and free web hosting often turns out to be a big mistake. Some of the reasons why you’ll want to avoid these services are: Continue reading

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What a Blog Is and How to Start One

[Screenshot of a blog]

Blogging is something that a lot of individuals and companies are turning to because it’s a low-cost way to increase the viewership of a site and enhance user engagement. First things first however; we need to go over what a blog is before delving into the reasons for creating one. Continue reading

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Why Blog? 20 Reasons to Start Blogging Now

[Image of a Blog]

It’s easy to see why people who are already successful bloggers continue to pursue this activity: They’re comfortably ensconced in the field and don’t necessarily have to rock the boat or make drastic changes to continue achieving their goals. It can be more difficult to understand why someone would want to start a blog in the first place when there’s no guarantee that it will turn out to be a useful endeavor. I’ve compiled a list of 20 reasons why starting a blog may be one of the best moves you could make. Continue reading